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Uniting Player Experience with Business Strategy

At Research in Play, we transform user experiences into strategic advantages. Our research goes beyond player insights, delivering actionable data that drives both game design and business growth. Discover how we can elevate your game and your bottom line.

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Why we're here...

At Research in Play, our mission is to bridge the gap between creating incredible player experiences and achieving strategic business success. We have partnered with a wide range of entertainment companies, from small independent studios to some of the largest developers and publishers in the industry.

As gamers ourselves, we are passionate about building the best experiences for players. However, we understand that these experiences must also align with the business objectives of the studios we work with. That’s why we focus on delivering insights and strategy that not only enhance gameplay but also support our client’s market goals.

Our commitment is to help you create games that players love and that drive your business forward. We’re here to support your success, combining our love for gaming and psychology based research, with a strategic approach that ensures your games are both engaging and commercially successful.

At Research in Play, we believe that great games are built on great insights. We’re here to help you understand your players, optimize your game design, and achieve your business goals. Together, let’s create games that are as successful as they are fun.

What we do best

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UX Maturity

Evaluate the current user experience (UX) practices and processes within a studio or game development team to determine their level of UX maturity. This involves assessing how user-centered design principles are integrated into their workflows and identifying opportunities for improvement.

Full SDLC Research Planning & Execution

Execute single playtest/usability studies as well as integrate user research at every stage of game development, from pre-production to post-launch. We conduct early concept validation, usability testing, playtesting, and beta testing to ensure that your game aligns with player needs and business goals.

Competitive Analysis & Benchmarking

Analyze competitor games to understand industry trends, strengths, and weaknesses. Benchmark the client’s game against competitors to identify unique selling points and areas for improvement.

Workshop Facilitation and Training

Facilitate workshops and training sessions for our clients to improve their understanding of user research methods, player psychology, and UX best practices.

Let’s work together

Ready to take your game to the next level? Get in touch with us today to discover how our tailored research solutions can enhance player experiences and drive your business forward. We’re excited to collaborate and help you create games that stand out and succeed.